Why Staying Ahead in Brand Management Feels Like Catching a Moving TargetHave you ever felt like the world of brand management is spinning faster than you can keep up? In today’s hyper-connected

Imagine scrolling through your favorite social media app and suddenly stumbling upon an ad for an “X Hot Driver” — a quirky, electric device that promises to rev up your kitchen game. Or

When you think of KFC, what usually comes to mind? Crispy fried chicken, the iconic Colonel Sanders, and perhaps a family meal on a lazy weekend. But what if I told you that KFC has recently been

The Allure and Complexity of the IPL Satta BazarEvery year, as the Indian Premier League (IPL) season gears up, an undercurrent of excitement sweeps through millions of cricket fans across the